M&T Bank Launches 'What's Important to You? Video Contest' to Celebrate the Moments that Matter Most
The 'What's Important to You? Video Contest' asks individuals to share short videos of the people, places and things they love the most. Five finalists will receive a
"M&T is passionate about learning what's important to our customers and our communities," said
To enter the contest, individuals must upload a video (30 seconds or less) to
The 'What's Important to You? Video Contest' is part of a longstanding initiative to bring the company's brand promise of "Understanding What's Important" to life through the first-hand accounts of customers and community members.
In 2012, M&T asked four businesses in
Most recently, M&T rolled out an advertising campaign in the Tri-State Area featuring six local business customers and another in Upstate New York spotlighting 12 business customers. Each campaign aimed for a variety of narratives from businesses around the region of varying size, industry and objectives, reflecting the vibrant diversity of the customers the bank serves.
"Understanding what's important isn't just a tagline or motto. It's who we are and how we approach our customers and the communities we serve," added Eliopoulos. "We listen to our customers to find out what's important to them, and we stand by their side, working together to make it happen."
M&T will announce the five finalists on
Individuals must be of 18 years of age or older and a permanent legal resident of
To get started and to see the full set of contest rules, visit: www.mtb.com/shareyourstory.
M&T is one of the country's largest commercial lenders to mid-sized businesses and the 8th largest small business lender, based on statistics released by the
M&T is a financial holding company headquartered in
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Upstate New York: Julia Berchou, (716) 842-5385, firstname.lastname@example.org; Connecticut, New Jersey and New York Metro: Chet Bridger, (716) 842-5182, email@example.com; Delaware, Maryland, Pennsylvania, Virginia and Washington, DC: Philip Hosmer, (410) 949-3042, firstname.lastname@example.org